Hmmmm...
Good, but not brilliant (see what I did there
I listened to this with keen interest because of all the news surrounding the band etc, but I speak as one who has never been much of a fan and as such I know little of their material other than the big hits after the first album.
On the whole I 'liked' it, but wasn't blown away. It's obviously a single, and as such sounds quite instant, catchy and quite fresh. Musically strong (though unimaginative), and the chorus is impressionable and singy-alongy.
I was surprised to hear what I considered to be a poor opening verse in terms of the vocal - Midge's voice sounded too high and strained. Stronger and more confident as the song builds though...
It does sound familiar and predictable, which I think is vitally important, but I reckon it lacks any significant depth and is therefore ultimately disposable 'pop' music.
Sounds very enthusiastic and generally cheerful - my taste has gone left-field, avant-garde and experimental as I've grown older so its way off the mark in terms of buying potential for me personally. Same response as hearing Credo for the first time, and new PSB material.
But big song, good start, and I'm glad they are back.
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