sorry Gary I have to agree with the other opinions posted here.
Its certainly a poppy and catchy song, and musically its OMD of the later period, and may well get them back in the charts, perhaps, but I think the lyrics are really naff, and fluffy as any pop nonsense can be:
"Cream will float, but sh!t will sell" :rolleyes:
Attacking X-Factor (much as I'm want to be sarcastic about it myself) does also seem a bit late in the day now, and there's more worthier things for guys as talented as OMD once were to focus their attention on.
I just don't get it with Andy, he's made various references over the years on programmes I've watched where he has attempted to downplay the serious side of OMD and implied that they shouldn't have got so deep about wanting to change the world with a pop song, and instead have been less idealistic in their approach. Well, I suppose that explains Atomic Kitten then.
Golden period for me is still the first OMD album and through to Dazzle Ships, after that is when the ship sank and I bailed out.